The Important of Social Media Marketing in Business
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. There is no doubt that there are now new marketing avenues that were non-existent before. With social media by your side, you can have any information traverse the world in a jiffy. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Read on to learn more why social media is a big deal in the business world.
Among the benefits of social media is an increase in brand recognition. Capitalizing on each and every chance that boosts visibility is important. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A report that was published by Texas University, customer loyalty goes a notch higher whenever a brand engages social media. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This is a perfect illustration of the power social media has when it comes to customer loyalty. What’s more, 54% of citizens in the US have a preference for brands they follow on social media according to a report by Convince and Convert.
Social media is an ideal way to make consumers receptive to your messages. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.
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